Future Tourism

Aviva Stadium, Dublin - 10th April 2018

Future Tourism, Shaping our Strategic Response to Exponential Change is a must attend event for tourism industry leaders, focusing on the future of Irish and Global tourism in the face of technology advances.

The event is sold out. Refunds are available until 16th of March 2018 for anyone who can’t attend the rescheduled date. Please contact Ruth McDonald with any queries. rmcdonald@tourismireland.com


Time Item

Coffee & Registration

Niall Gibbons
Tourism Ireland

Welcome Address
Introduction update on tourism, importance of technology & Tourism Ireland

Brian Harte
Head of Customer Engagement & Emarketing
Tourism Ireland

Framing the Challenge
The travel marketing digital journey, the themes of the day with impacts for both consumer and business.

Gerd Leonhard
Futures Agency CEO

The Exponential World
Mega shifts in global technology and the context for travel

Meabh Quoirin
Foresight Factory

Our Future Tourist
Who they will be, how they will discover destinations and how they will behave.


Coffee Break
Henry East Space

Dan Hagen
Carat UK
Chief Strategy Officer 

The New Age of Data
How data and marketing will change in 2 years, 5 years, 10 years.

Strategic Forces Shaping the Travel Business
Simon Nash
Hugo & Cat
Strategy Director

The Whether Forecast - what can we expect from the next wave of technology-enabled disruption?

Nick Hall
Digital Tourism Think Tank

A destination perspective on future shifts in discovery and experiences

Moderated Sessions

Lunchtime Working Sessions
Facilitated interactive workshops incorporating lunch

Exploring the following themes and discussing potential impacts, opportunities and threats.

Discovery - Dan Hagen, Carat 
How will customers find tourism and travel experiences, what channels will they use and how will they engage with tourism businesses, destinations and attractions?

Experience - Nick Hall, Digital Tourism Think Tank
How do we expect real-world experiences to evolve, what impact will technology have on customer expectations, and what new experiences will emerge?

How will people purchase and consume tourism and travel experiences, how will payments and transactions evolve, and what devices and channels will consumers use?

The Future Tourist - Meabh Quoirin, Foresight Factory
What do future customers look like, where will they come from and how do we expect prospect and visitor behaviour to change?

Data - Santina Doherty, Unravel Analytics
Where can we expect data will have the most impact on the sector, how will businesses derive new competitive advantages, and will there be a level playing field?

Future Competition - Simon Nash, Hugo & Cat
What will the competitive environment look like, where will new entrants come from, and what channels will dominate sales, marketing and customer relationships?

The Brand of Tomorrow - Darragh Anglim, Failte Ireland
How will tourism brands need to adapt to thrive in the future, what impact will technology and automation have on customer and partner relationships?


Afternoon briefing: "Perspectives of the Future".
In what areas are tourism leaders seeing the big opportunities today and into the future. What is the status of innovation in Ireland and why is data so important?

Mark Henry
Tourism Ireland
Director of Central Marketing

Workshop Findings
The collective perspective from the room.

Conference Ends

Meet the Speakers

Keynote: Gerd Leonhard

Keynote: Gerd Leonhard

Futurist Gerd Leonhard focuses on near-future observations and actionable foresights in the sectors of humanity, society, business and commerce, media, technology and communications. Gerd is considered a leading voice on a wide range of topics, including digital transformation and the opportunities and challenges presented by an exponential society.

Santina Doherty

Santina Doherty

Santina Doherty is CoFounder and CEO of Unravel, helping enterprise software development teams test web applications faster with machine learning. Santina started out her career at Ryanair, holding positions of Head of Advertising, Head of Ancillary Revenue and Ryanair.com over a 10 year period. Santina then moved to Hostelworld as VP for Commercial Development before setting up Unravel Analytics.

Meabh Quoirin

Meabh Quoirin

CEO and co-owner of Foresight Factory, a consumer analytics company specialising in predictive trends, Meabh Quoirin is a pioneer in the field of consumer analytics and new data techniques and an expert in modelling new routes to the future. Maebh has over two decades’ experience in helping businesses globally put trends at the heart of their decision making.

Nick Hall

Nick Hall

Founder of Digital Tourism Think Tank (#DTTT) and one of the tourism industry’s leading experts on destination marketing, Nick Hall has worked with hundreds of destinations helping to navigate the complexities of an increasingly digital visitor experience. Through his work heading up the #DTTT, Nick has led the industry to think about ‘Destination Transformation’.

Simon Nash

Simon Nash

Strategy Director at brand engagement agency Hugo & Cat, Simon Nash believes in connecting people, spaces, and objects in ways that are more meaningful and useful and he assists organisations and leaders to embrace change and reinvent themselves for the digital age.

Dan Hagen

Dan Hagen

Dan has worked in a variety of capacities within media over the past 17 years. He made an early digital move in 1999, working in London and New York, before moving to Havas to work in a variety of roles including Head of Digital, Data, Direct, and Strategy. He joined Carat in 2011 as head of planning and was promoted to CSO in 2014 to develop Carat UK’s product.