Course Objective

This highly practical one day workshop gives you an insight into the sponsorship arena, while providing you with the essential tools to help you succeed in attracting and retaining a sponsor. Participant led, delegates are guided through a process of putting together successful sponsorship proposals.

Course Programme

• The principles of sponsorship
• Identifying and developing benefits to attract sponsors
• Collating packages and putting a value on them
• Researching the marketplace
• Tailoring your packages for specific target companies
• Making the approach to a potential sponsor
• Making the sponsorship pitch
• Negotiating the sponsorship