Fri 12 Dec 2006Rebrand U2? Ask JiggaSOMETIME this month, your favourite pop act will take a break
from hectic festive shopping and singing schedules to review the
year. While this activity may entail some pensive gazing, it will
probably also involve sitting down with a bean-counter and doing
the sums.The financial bottom line doesn't necessarily tell you
everything about the rude health of your favourite pop act. In
2006, it's as much about the brand as the bank balance, and
assessing how your band shapes up in this regard can be quite
revealing.