Sign up to The Irish Times Archive (1859 - 2008)My Account »

Mon 07 Jul 2007Setanta in grab for British viewersOwen Gibsonand Richard Wrayon the growing battle between sport's big two television broadcastersFive weeks before the 2007-08 Premier League football season kicks-off, Setanta is making a grab for Britain's armchair supporters, slashing the cost of its sports channels for satellite and Freeview customers as it starts to screen Premiership matches.