Sign up to The Irish Times Archive (1859 - 2008)My Account »

Fri 05 May 2007Promoted clubs stand to make €88mRoy Keane's newly promoted Sunderland stand to make around €88 million for reaching the Premiership, with the lion's share of that coming from improved television money in addition to anticipated increases in match-day, sponsorship and merchandising income.The knowledge that this is the reward could make upwardly mobile Championship clubs a target for foreign investors.