Sign up to The Irish Times Archive (1859 - 2008)My Account »

Mon 09 Sep 2007Change is in your handsWhat's the deal with online campaigns?The marketing people at Cadbury must have thought all their Christmases and Easters had come at once when this summer's web-inspired campaign to bring back the Wispa gathered steam.Nearly 14,000 users of Facebook, the social networking service, started the ball rolling, then fans of the bar stormed the stage of Iggy Pop's Glastonbury gig waving Wispa banners, online petitions were set up and Wispa ads from the 1980s started appearing on YouTube.