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Wed 11 Nov 2002When the boys playEmissions/Kilian Doyle: The poster shows a sultry woman in a white bra, her ample bosom the focus of attention. Underneath is written: "The other way to a man's heart is down the M6 and off at Junction 4."It's an ad for the Birmingham International Motor Show, and it has the British transport minister, who also happens to be the Minister for Women, up in proverbial arms. It's "sexist", "pathetic" and "old-fashioned rubbish", according to Patricia Hewitt. "We all know that sex sells, but haven't we got past 'boys with toys'?" she asked.