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Tue 06 Jun 2007Major review into how Ireland is marketed abroadTourism Ireland has announced a major review into how Ireland is sold as a tourist destination overseas, appointing an expert group to find out why some 8.8 million people a year visit the island.The expert group, which will be chaired by marketing consultant David Nichols, has been drawn from outside the tourism industry in order to give the review of Ireland as a brand a broader and fresher perspective.