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Mon 07 Jul 2007Spending it wiselyCSR is not about how you spend the money you make; it is about how you make the money you spendCURRENTLY THE GLOBAL public's expectation that business will operate in society's best interests has rapidly increased to an all-time high, while the public's perception that business is operating in society's best interests has rapidly declined to an all time low. This increasing gap has led to a significant erosion of trust in business.