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Mon 07 Jul 2007A weighty propositionCSR:The merits of corporate social responsibility have been debated for decades but the concept is becoming popular in corporate Ireland.JUST OVER TWO YEARS AGO, THE board of Irish Life & Permanent (IL&P), the country's biggest mortgage and pensions provider, decided the time had come to beef up its corporate social responsbility (CSR) policy. As an initial step, it appointed Gerry Loughrey as its first full-time corporate responsibility manager. Loughrey was sent off to develop a policy that "would permeate the entire organisation".