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Mon 07 Jul 2007The fine art of making your own TVBig brands are devising strategies to reach this click and watch generation. Siobhan O'Connellreports on the ways and the meansAs young people increasingly expect You Tube to provide them with filmed entertainment on their computer, big brands are devising strategies to reach this click and watch generation. However, ordinary commercials won't do: the content has to find and engage with teenage consumers and deliver them a soft sell.