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Mon 04 Apr 2007BA's hatred of Branson sends its dignity into freefallThis is a story about rivalry, hatred and petty revenge. It is also about Sir Richard Branson, or rather about images of the man. These images have been coming and going in odd places recently. Last week, Branson's face and wispy beard materialised onto the familiar picture of Che Guevara in the new ads for the Financial Times.The effect strikes me as disturbing, though maybe that's the point. Yet far more disturbing is what happened to Branson in the Bond film Casino Royale.