Sat 04 Apr 2007Paddy Power's new deal on British racingBookmaker Paddy Power has signed a deal with a controversial new
racing broadcast service backed by London-quoted electronic data
company Alphameric.The British company announced yesterday that the Irish bookie
was the first major chain to sign a long-term deal with its joint
venture partner, Amalgamated Racing (Amrac), for television rights
from a number of British racecourses.