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Mon 04 Apr 2007A story of economics that generates more heat than lightBusiness Books:Call me naive, but I didn't realise that economists were held in low esteem by the general public or by practitioners of other social sciences.But this is Diane Coyle's implication in the introduction to her new book The Soulful Science: What Economists Really Do and Why It Matters. Indeed, I have many friends who have no real interest in economics but who confess to enjoy listening to economists such as George Lee, David McWilliams and Dan McLoughlin because they make the subject enjoyable and easy to understand.