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Wed 04 Apr 2007Premier Foods agrees to sell Erin brandPremier Foods has agreed to sell Erin, its largest retail brand in the Republic, in order to facilitate its purchase of RHM, the British plc that sells the Sharwoods, Saxa and Bisto brands here.The Competition Authority made the "divesting" of Erin by Premier a condition for allowing Premier's purchase of RHM to proceed. Brian McManus, a former chief executive with IIB Homeloans, is to be appointed trustee and will supervise the management of the business pending the sale of Erin. Erin employs approximately 130 people in Thurles, Co Tipperary, and the decision by the Competition Authority means the operation can now be sold as a going concern.