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Sat 03 Mar 2007Telefónica to sell 75% stake in 'Big Brother' creatorSpanish telecoms group Telefónica yesterday launched the sale of its 75 per cent stake in Dutch television production firm Endemol - the creator of reality TV hit Big Brother- by hiring financial advisers.Endemol has enjoyed global success with Big Brother, as well as with game shows such as Deal or No Dealand Who Wants to be a Millionaire?