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Fri 03 Mar 2007Irish firms onto a winner at racing festivalsBusinesses have realised the value of sponsoring horseracing events, writes Barry O'HalloranThe role that Irish horses, jockeys and trainers - not to mention punters - play in the Cheltenham National Hunt Festival is well known. But increasingly, Irish businesses are joining the annual pilgrimage to the Cotswolds and helping to bankroll the event.