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Fri 03 Mar 2007Controlling the space on MySpace may finish it offWired On Friday:American superhero comics are, these days, rather aware that they've slipped from modishness. And so, in that desperate way, they are constantly peppering their scripts with trendy cultural references. This month, an alternative journalist bombards Captain America with questions: "Do you know what MySpace is?", she asks with a fashionable sneer, writes Danny O'Brien.But then again, who really does know what MySpace is? Those who don't use it are hard put to comprehend its attraction. Stumble on one of its garish web pages, and one struggles to guess why millions of ordinary people choose to create their online home there. Of those who do use it, a tiny fraction know the strength behind it: Rupert Murdoch's News International. It's very hard to see both sides: the business attraction and the consumer attraction at the same time.