Fri 03 Mar 2007Placing ads on search engines new growth area Underlining the huge growth in spend on online advertising
with the major search engines, Martin Murray, chief executive of
Interactive Return, says that this year two of his clients will
spend over €1 million each on search engine advertising.Murray reports that every month he is seeing more of his clients
marketing budgets being diverted away from TV, radio, print and
outdoor advertising and being invested in online - and in
particular search engine advertising.