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Tue 10 Oct 2007ConText: GreenwashWhat is it?A sneaky bit of colour-coding used by large corporations to give the impression that they're environmentally friendly - a sort of green camouflage to give the appearance of saving the world when really they're contributing to its demise, writes Kevin CourtneyHow do we see through it?If their PR budget exceeds their environmental policy budget, then they're probably indulging in a spot of greenwashing. Why bother going to all that trouble to clean up your act? Just pay a PR company to tell everyone how environmentally friendly you are, and the gullible greens will swallow it.