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Fri 03 Mar 2002Bosses go back to shop floor for Daffodil DayA number of Irish chief executives are today rolling up their sleeves to help raise money for cancer research in a project called Back to the Shop Floor.The Irish Cancer Society’s annual Daffodil Day fundraiser has taken on an additional theme this year with CEOs such as Mr Liam O’Mahony of CRH, Mr Mike Soden of Bank of Ireland, Senator Feargal Quinn of Superquinn and others doing some day-to-day task relating to their business.