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Demographics & Site Stats

Reach

Kitemark for ABC electronic audit, conducted October 2007
  • 17,227,172 page impressions per month.
  • 1,185,096 international readers
  • 461,724 Irish readers

View the ABC electronic audit certificate (278kb PDF)

(ABCe 2007)

Demographics

  • 67% of ireland.com users are ABC1
  • 84% are educated to third/ postgraduate level
  • Urban dweller
  • Home owner (62%)
  • Working (79%) as a professional, self-employed or in management (60%)
  • Car owner (73%)

Purchasing power

Over the last six months, the average ireland.com reader has spent on average:

  • €700 on purchasing flights
  • €704 on online accommodation
  • €7,797 on financial services online
  • 43% of ireland.com readers earn over €60K per annum

Usage

  • 84% visit daily or more often; heavier users tend to be under 35, corporate subscribers, male and Irish based. Overseas users are more likely to visit just once a day
  • Today's newspaper and breaking news almost universally visited
  • Today's Newspaper accounts for an estimated 46% of time on site, with breaking news an estimated quarter of subscriber time
  • Heavy reported crossword usage among female users with sport and business usage high among men

(JNIR 2004 and ireland.com subscriber survey 2006)