No budging on car park ticket
Anna Lester from Dublin contacted us to relate “the worst shopping experience” of her life which happened in Tesco in the Bloomfield Centre, Dún Laoghaire earlier this month. She decided to use the self-service checkout in the store because few of the manned registers were open and long queues had formed at those that were open.
“I diligently obeyed all the prompts on the checkout screen. I scanned all the items, got authorisation for four separate items on four separate occasions, cleared the conveyer belt when requested and rescanned ‘unauthorised items’.” After jumping through all the hoops, she paid the €180 bill with a credit card and packed her shopping. It was at this point she remembered her parking ticket and asked an assistant to validate it. “He said he couldn’t because it had to be done before payment. I then asked to speak to someone who could do so. He informed me that it could not be done by anyone at this stage.” Our reader insisted on speaking to someone more senior and eventually an assistant manager came forward who told her the same thing: the computer system could not be bypassed and apparently it was all the fault of the car park in the first place.
“I explained that I was a customer of Tesco and the free car parking was only conditional on me spending at least €30. She told me that there were notices on all the self-service checkouts, and there were - they were small and difficult to read while checking out a trolley-full of groceries. She told me that the self-service checkouts were for my convenience, although I cannot see how this is the case as I am doing all the work!”
When Lester realised she was getting nowhere, she told the assistant manager that if Tesco did not honour its contract for free parking then she wanted to return the shopping and get her money back. She was told that would be fine “but that they would have to check each packed item back into stock. It is obvious that most people would baulk at this. Having spent over an hour shopping, plus all the time these conversations were taking, most customers would relent and pay the shopping charge themselves.”
Our reader was made of sterner stuff and, on principle and because “service generally is abysmal and customers are treated with contempt”, she decided “not to cave in”. She waited while an assistant unloaded her shopping and checked each item back into a trolley. “I waited while another assistant did the whole thing a second time. At this stage it was 5.45pm on a Thursday and I had wasted a large part of the afternoon.”
Eventually her credit card was refunded and she paid her own parking charge - €2 - and went to Dunnes Stores in Cornelscourt where she redid her shopping. “I will never, ever shop in Tesco again. If none of their staff, including an assistant manager to whom I spoke, have the authority to rectify an error on the part of a customer and honour a €2 parking ticket then there is something seriously wrong with that organisation. Rather than give me what they had contracted to do they took back a sale worth over €180. The staff were polite at all times but none of them knew how to deal with a customer. They all took a bureaucratic, corporate stance. Evidently it works; if it didn’t then they would not be encouraged.”
We’re impressed this reader stood her ground, and completely baffled that Tesco would be prepared to lose a sale of €180, not to mention losing a customer for life, for the sake of €2.
We contacted the store to find out why no one could override the computer system or why no one had considered giving the customer €2 from petty cash to cover the parking, thereby honouring the contract they had with her.
A spokesman said that from a corporate perspective they do advocate that staff adopt a commonsense approach to situations like this. “Quite clearly this didn’t happen in this instance and we apologise for that.” He said that on foot of our reader’s complaint, Tesco was looking at the systems in the store to make sure that a situation like this does not happen again.


Great story! Hats off to Anna Lester. But it goes to show how much money Tesco are making in Ireland from the people who choose to put up with their terrible customer service and dreadful stock control. One customer returning everything means nothing to them! Neither does the fact that they often lose customers due to their empty vegetable shelves.
Comment by laura | March 31, 2008 at 12:54 pmGreat to hear Anna stood her ground.
What is it with tesco these days. Abysmal customer service, dirty shops and usually out of stock from my own experience. I dont remember them being always this bad?!
Comment by David Greene | March 31, 2008 at 1:33 pmFair play to Anna. I really admire the fact that on principle, irrespective of the amount involved, she stood her ground. More people need to do the same. Come on Tesco, you can do much better than that.
Comment by Adrian | March 31, 2008 at 2:23 pmDon’t get that at my local Lidl’s. Bet you don’t get spoken to in Polish at the checkout at Tesco’s, either.
Comment by Steve K | March 31, 2008 at 3:19 pmAnna Lester is my new hero. If we were all made from the same stuf as her customer service in Ireland would be so much better. Tesco and everybody else gets away with treating their customers like dirt because in the vast majority of cases, people with complaints just walk away because they haven’t the nerve to stand their ground or just can’t be bothered with the hassle. Only a small number go to the trouble of contacting price watch and very very few do what Anna Lester did.
Comment by Breda | March 31, 2008 at 7:50 pmTescos have the rudest most unfriendly staff of all the supermarkets in Ireland and as a result I avoid them. Their automated checkouts seem to have been designed to be as user unfriendly as possible, especially the aggravating mock -cheerful British accent constantly telling you to ‘Scan your next item!’ like an adult scolding a child. Ugggh! Don’t even get me started on the amount of items that seem to be permanently out of stock.
Tescos - the worst shopping experience in Ireland.
Comment by Paul Smyth | April 1, 2008 at 8:57 amIf there is just one exit, she could have had more fun if she drove her car up to the car park barrier, with all her shopping, and just sat there (blocking all other traffic) until they lift the barrier. They would soon find a way to override the computer system.
Comment by Serial Complainer | April 1, 2008 at 3:44 pmAh the “my hands are tied” chestnut. I have worked in a large organisation that had a similar carpark validation system. It was installed by “head office” and to ensure the workers like myself didn’t give free parking to friends a ticket could only be validated after a sale of a certain value (I think it was EUR 20) was made. From time to time a customer would only mention their parking ticket after they had left the counter, or even the shop and we could not do anything. I used to leave people out with my own ticket because the shop was fairly small and I knew customers would appreacite it, but I can see how in a large business like tesco the manager is not going to bend overbackwards to help a single customer, there are plenty more fish in the sea, plus why should he jeopardise his job by leaving the floor. So we must play devils advocate here.
Comment by Ambrand.com | May 5, 2008 at 9:39 pm