Rent a rip-off

Karl Cronin happened upon an interesting fact when shopping around for a rental car for his holiday in Sardinia. “While trying to book a car for eight days in April, I accidentally went into the UK Avis site first and was quoted £229 (€305) for a VW Golf or similar. In order to get the euro price I switched to www.avis.ie and was quoted €468, a whopping €163 or 50 per cent more for the same product in the same country on the same terms. How can they possibly justify such a mark-up on the Irish site?”