Write a sentence using the following phrase…
The Perfect Storm is on TV3 tonight, but you can see it in the papers several times a day, every day.
Here is a selection of its use in recent days:
The New York Times, Sunday:
”Park Slope is a perfect storm of stereotypes that provoke derision,” said Steven Johnson, a local writer and a father of three.
The Guardian, Saturday:
Despite the impact over the past year of what some have called the perfect storm for ethical funds, Coates is unfazed.
International Herald Tribune, Saturday:
‘Perfect storm‘ ravages Somalia; Global food crisis meets local chaos
The Irish Times, Saturday:
In the end, though, the stores perished in a perfect storm caused by these difficulties, a dramatic fall-off in business and a dip in business confidence that decimated the line of potential suitors for the franchise.
The New York Times, Saturday
”It’s been a perfect storm,” said Harry Chang, president of marketing for Black Cat fireworks…
The Irish Times, Friday:
There are a lot of talented people out there, but not many of them get that one song. For us, Umbrella is the perfect storm.”
Miami Herald, Friday:
A perfect storm of hype and unmet expectations, the Seinfeld finale - that silly trial scene, remember? - remains a watershed moment in popular culture.
Washington Post, Friday
The perfect storm of events have put more than 1,200,000 homes in foreclosure with an additional 3,000,000 forecast during the next two years.
I could spend the day listing examples. USA Today actually use it twice yesterday, in different articles. It’s a good phrase, that suits many situations, but it has reached the tipping point after which it will slide quickly into becoming a cliche.
To make something a cliche, it takes suitability and ubiquity to come together in a kind of perfect storm.

