Saturday column: Pitching it right
WEDNESDAY NIGHT WAS a long, long night of Champions League football and an even longer night of football coverage, although this applied more to RTÉ than to ITV or Sky Sports.
If the stats had popped up on the screen, in football terms RTÉ would have spent far more time on the pitch than its rivals, because once half-time was done and dusted, the broadcaster didn’t go to a single commercial break until well after the last unused substitute had danced around the trophy. Instead, the Irish viewer was treated to analysis before extra time, during its half-time changeover and before the penalty shoot-out. A small screen - with mini-Giles, Dunphy, Brady and O’Herlihy - even slid into view at the appropriate moments.
ITV, on the other hand, gave the viewer ads. Lots and lots of ads. It was only just short of squeezing one in between each of the penalties. And when it had run out of ads, it took a minute to remind viewers of what other sporting action it had in store. Finally, it got to analysing the action, although the important action was flashed through so quickly that its panellists had little time to actually talk about it. Instead, they clung to the platitudes that help them float at such moments. (more…)



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